Hidden Content

Unter dem Begriff Hidden Content („Versteckter Inhalt“) werden Textinhalte, Links oder andere Elemente einer Webseite zusammengefasst, die zwar im Quelltext der Domain aufgeführt, für die Besucher der Webseite aber unsichtbar sind.

Der bewusste Einsatz von versteckten Inhalten, die meist eine Fülle an Keywords enthalten, wird von Suchmaschinen wie Google und Co. als Manipulation der Suchergebnisse betrachtet und zählt zum Bereich Black Hat SEO bzw. zum Webspam.

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