Product Placement

Product Placement bezeichnet das gezielte Platzieren von Produkten/Marken im richtigen (medialen) Umfeld. Manche Unternehmen investieren viel Geld darin, im richtigen Film zur richtigen Zeit ihr Produkt in die Handlung harmonisch einzubetten. Dadurch wird die Wertewelt oder auch einfach die Anwendung des Produktes perfekt mitkommuniziert. Product Placement geht oft Hand in Hand mit Sponsoring und Event-Marketing.

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