AIDA-Formel

Die AIDA-Formel bescheibt ein 4-Phasen-Modell der Werbewirkung, welches häufig bei der Gestaltung von Werbemitteln zum Einsatz kommt.

Durch die Platzierung eines Eye-Catchers soll die Aufmerksamkeit (Attention) der Zielpersonen gewonnen und deren Interesse (Interest) für das beworbene Produkt/die beworbene Dienstleistung geweckt werden. Anschließend soll sich das Interesse der Zielperson zu einem Kaufwunsch (Desire) entwickeln und letztendlich zum Kaufakt (Action) führen.

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