Direct Marketing

Direct Marketing wird immer beliebter. In Zeiten der Reizüberflutung werden klassische Werbeformen abgelehnt oder einfach ignoriert (zB. umschalten während des Werbeblocks). Die gezielte und persönliche Ansprache der Zielgruppen via Post, E-Mail, Handouts usw. kann diese Hürde leichter überwinden. Speziell in der B2B-Kommunikation ist Direct Marketing sehr effizient, da es meist um kleinere Zielgruppen geht.

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